There are two major types of business models that
entrepreneurs use to make money blogging. The first
and most common way to turn a blog into a profit
making machine is to sell advertising to different
companies and brands who want to reach that blog’s
readers. The second kind of money making blog is one
that helps a single brand improve its image by creating
positive associations between the blog and the product
in the mind of consumers. Both kinds of blogs can
make a lot of money, especially if the creator has a keen
mind for marketing.
If you are blogging with the goal of selling advertising,
there are two basic ways that you can go about
recruiting sponsors who want to put ads on your site;
you can let someone else do all of the legwork, or you
can do the work yourself and keep all of the revenue.
Within the first group, many people make money
blogging by selling space through Google’s AdSense
program. The advantages of this program are numerous,
as it requires very little effort on the part of the blogger
or webmaster to begin raking in profits. However, most
people discover that they make less money through this
method than they had hoped that their blog would earn.
Selling advertising directly to companies who want to
put banner ads or sponsored links on your blog can take
quite a bit of time, but it is often fairly lucrative. If you
have a lot of contacts in industries that are related to the
topic of your blog, you may want to try to go this route.
People who have a strong background in sales and are
experienced at pitching proposals can make quite a bit
of money by renting blog space to interested companies.
The most serious problem with this model is that you
often have to build quite a sizable readership before you
can attract advertisers, which can mean that you have to
do several months of work before you start to make
As blogging becomes a more and more lucrative
business, a lot of established companies are considering
how they can get into the action. One way that
companies are capitalizing on the blog movement is by
having blogs that provide a kind of friendly face for
their corporation. Often, a company will employ an
established blogger to create a weblog designed
specifically to appeal to that company’s customers and
to create positive associations with the brand in
consumers’ minds. More than one writer who never
even dreamed that he or she could make money
blogging has been approached by a company and
offered quite a pretty penny for this kind of gig.
Competition is fierce online, and the top places on the search result pages are the most hunted for; therefore, any blog owner who tries to make money on the Internet needs to use a whole strategy to attract the best visitors and the highest traffic. The working principle for the blog optimization for search engines is the keyword. When you start the race for SEO (search engine optimization), you already have an advantage: blogs are usually the ones to receive more traffic then other complex sites due to their highly informational content. By keywords we mean those sentences or structures that a user types in the search box of an engine.
Blogs mainly rely on articles that are regularly updated and re-freshened, so that they have something new to offer all the time. Before you write the blog content, you’ll need to make a list with all the keywords related to your domain and which are most likely to be typed in the search box by Internet users. A brain-storming session is ideal to find the best structures you need to include in the articles; keep in mind that there are some rules you may have to follow here as well.
For instance, choosing some very general keywords is not the best way to promote a business via a blog given the fact that though you may receive a high traffic, the profit could remain modest. The explanation is very simple here: too broad terms attract all sorts of users, even those that are not interested in purchasing something. SEO experts use all sorts of parameters to check the profitability of a blog, and one of them deals precisely with the number of relevant users the web-page gets.
Once you manage to get the most high-in-demand keywords, you’ll still have to do a lot of work in order to keep the blog position high in traffic. The status of keywords may change from one day to the other, given the intense competition that characterizes the Internet in general; consequently, every time you update or change the site content, you need to perform a keyword analysis beforehand and see where they stand in rankings. Last but not least, there is one thing that remains the golden rule of search engine optimization: quality informational content, that should be the essence of any successful blog!
Blog marketing is a simple concept but one that many internet marketers do not fully utilize. So many people seem to believe that a person can simply start a free blog about their interests (or their niche), type a few paragraphs a month and wait for their bank balance to grow like a tree. Unfortunately, this is not the way the real world of blogging works. As with anything worthwhile, creating and maintaining a blog effectively does take some work. Here are the top 3 things that every marketer must remember about making money using blog marketing:
- Content is king: The idea that you can simply throw previously used or PLR spun content onto a blog and expect great results is wrong. Google knows when something is considered to be unique content. Therefore, the more unique your content is (and the more related it is to your niche), the better rankings you can expect.
- Consistency rules: If you create a blog, post one entry and then sit back in your recliner, you are not going to be cashing any big checks soon. You simply must do the work to keep your blog updated on a regular basis. You have to give that fresh content that Google loves on a regular basis.
- List Building: With most blogs, your goal is to create a loyal following that will want to come back and read your information over and over again. By offering them something of value (an ebook, a short report, etc.), they will be more willing to provide their contact information. This gives you a steady revenue source since you will now be able to stay in touch and send them valuable offers in the future.
Blog marketing is big business these days, and it is certainly something that can be lucrative. As with anything, blogging is something that you must be consistent with and constantly work on tweaking. In the end, however, it can prove to be a great way to make an income!
Niche blogging is a popular way to make money online and if you choose a niche about something that you enjoy or are passionate about then it is fun to work on and easy to stay motivated with it. In this article I am going to get back to the basics of how to set up a blog for niche blogging.
Choosing a Niche
You can read 10 different blogging ebooks and you will find 10 different criteria on how to choose a niche. Some people choose a topic that they are passionate about while others choose a niche simply for how profitable it will likely be.
I believe that your niche should also depend on what type of blog you would like to create, so first ask yourself these questions:
Would you prefer to build a heap of small niche blogs that will each earn a little money?
Would you prefer to build one big niche blog that will make a lot of money?
Both ways can be profitable so it is really a personal choice of whether you want to work long term on one blog or just keep on building lots of smaller blogs.
Choosing a Niche for Smaller Blogs
If you prefer the option of building lots of small niche blogs then I recommend that you choose your niche based on popular products that have proven to sell well and do some very good keyword research. Keyword research is especially important for small blogs as you want keywords without too much competition as you don’t want to spend too much time on your blog and getting it to rank well. So you will need a great keyword phrase to build the blog around and great search engine optimisation.
It doesn’t matter if the niches you choose are topics that you are passionate about as you won’t be spending a lot of time on each blog so it is best to choose based on profitability.
Choosing a Niche for One Big Blog
If you prefer to have just one, or just a few, bigger blogs and spend more time working on and building up into a large niche site then it can be beneficial to choose your niche based on something that you are passionate about. To build a large blog you need to add a lot of content to it as well as do a lot of promotion work on your blog so you will need to stay motivated with the blog long term. This can be difficult to do if it is a topic that you aren’t really interested in. It is much easier to write about something that interests you and something that you enjoy.
Good keyword research is still important for your blog to have a better chance of ranking higher in the search engines.
There are a number of different ways in which you can do keyword research but generally you want to choose a keyword phrase that has a lot of searches each month but not too much competition.
When you are researching your competition, the most important sites to look at are those in the top ten as these are the ones that you really want to beat. If the top ten sites for your keyword phrase are all authority sites with high numbers of backlinks and aged domains then you don’t have a very good chance of beating them. If however the top ten sites look like they would be easy to beat then you will have a very good keyword phrase that can do really well.
You want to choose a keyword phrase that has at least 2,000 exact searches a month to make it worthwhile. If there is too little search numbers then you are not likely to get much traffic as the demand for that keyword phrase isn’t high.
There are thousands and thousands of people worldwide that are blogging. It has become extremely popular with both young and old as a way to record your thoughts, experiences and feelings.
People blog about all sorts of topics like weight loss, fitness, family life, pets, sports or business. Whatever topic you are interested in you are quite likely to find many blogs about it on the internet. Some bloggers have become very successful with their blogs and have hundreds of people subscribe to their blog to read new information as it is added.
If you are interested in blogging then here are five tips on how you can become a successful blogger.
1. Choose a niche that you are passionate about. If you choose a niche for your blog that you are not passionate about then you will lose interest in it very quickly. When you choose a niche that you are passionate about and enjoy writing about then you will continue to be motivated about your blog and continue adding interesting and valuable content for your readers to read.
2. Give your readers valuable information. Visitors to your blog will want to come back and read more if the information you are giving them is valuable and interesting. Visitors are often looking for helpful information or information that can change their lives and if you can offer them that then they are more likely to keep returning to read your blog.
3. Update your blog regularly as this keeps your readers coming back. If you are consistent with how often you update your blog then your visitors will know when to come back and look for new information. Adding regular content will help your blog to grow and gain more visitors as well as giving your visitors more information to read.
4. Keep your blog sensible and use manners. Many people are quickly turned away, never to return, if they find that you are constantly using bad language or bad mouthing people. Have a good, sensible blog and remember your manners will give you a good number of followers who will enjoy reading what you have to say.
5. Build a relationship with your readers. When visitors leave comments on your blog posts try to reply to each one of them. You will gain more loyal visitors if you can connect to them on a personal level and make them feel a connection with you.
These are just five simple steps that can help you have a very successful blog. If you can persist with your blog and update it regularly with good content and build that connection with your readers then you will achieve your goal of being a successful blogger.
The Domain Name
Once you have chosen your niche and found your main keyword phrase you need to find out if a domain name is available for that keyword phrase. You can go to The Domain-Castle.com to do this. It does help with search engine optimization if you can get a domain name that includes your keyword phrase. If the exact keyword phrase is not available you can add a word at the beginning or the end of the phrase just as long as it still sounds good.
Hosting For Your blog
You will need to sign up for a hosting account to host your blog. There are some free options around but it is recommend to have paid hosting if you are really serious about making money with your blog. With paid hosting you have complete control over your blog and domain and you don’t have to worry about having your blog closed without warning.
Choosing Your Blogging Platform
Wordpress is one of the most popular blogging platforms to use to build your blog. It is easy to install and easy to use. Most good hosting companies will have an option to install WordPress which is very easy to follow.
Adding Posts to Your Blog
Now that your blog is up and running it is time to start writing some articles based on your keyword phrase and post them to your blog. You will want to use some other related keywords and write articles around these keywords also. It is recommended to have around six or seven other related keyword phrases to include in your blog.
Updating your blog on a daily basis is a great way to keep fresh content on your blog and build up the size of your blog. Not everyone has time to post a new article every day so just post as often as you can.
Monetizing Your Blog
There are a number of affiliate programs such as Clickbank, Commission Junction and Amazon where you should be able to find products related to your niche to promote. You can also add some Google Adsense ads onto your blog to earn money per click.
Promoting Your Blog
Once your blog is up and running and has a few posts on it you need to start getting some visitors to your blog. One good way to start promoting your blog is to submit your blog posts to social bookmarking sites. You want to be careful not to spam these sites by submitting posts all day long or you will have your account banned.
Article marketing is another great way to promote your blog and will bring traffic directly from the article as well as help to build the number of backlinks for your site.
Keep on adding content to your blog regularly and building backlinks and promoting your blog and you will soon start to see some results and some income from your niche blog.