Tag: blogging basics
Niche blogging is a popular way to make money online and if you choose a niche about something that you enjoy or are passionate about then it is fun to work on and easy to stay motivated with it. In this article I am going to get back to the basics of how to set up a blog for niche blogging.
Choosing a Niche
You can read 10 different blogging ebooks and you will find 10 different criteria on how to choose a niche. Some people choose a topic that they are passionate about while others choose a niche simply for how profitable it will likely be.
I believe that your niche should also depend on what type of blog you would like to create, so first ask yourself these questions:
Would you prefer to build a heap of small niche blogs that will each earn a little money?
Would you prefer to build one big niche blog that will make a lot of money?
Both ways can be profitable so it is really a personal choice of whether you want to work long term on one blog or just keep on building lots of smaller blogs.
Choosing a Niche for Smaller Blogs
If you prefer the option of building lots of small niche blogs then I recommend that you choose your niche based on popular products that have proven to sell well and do some very good keyword research. Keyword research is especially important for small blogs as you want keywords without too much competition as you don’t want to spend too much time on your blog and getting it to rank well. So you will need a great keyword phrase to build the blog around and great search engine optimisation.
It doesn’t matter if the niches you choose are topics that you are passionate about as you won’t be spending a lot of time on each blog so it is best to choose based on profitability.
Choosing a Niche for One Big Blog
If you prefer to have just one, or just a few, bigger blogs and spend more time working on and building up into a large niche site then it can be beneficial to choose your niche based on something that you are passionate about. To build a large blog you need to add a lot of content to it as well as do a lot of promotion work on your blog so you will need to stay motivated with the blog long term. This can be difficult to do if it is a topic that you aren’t really interested in. It is much easier to write about something that interests you and something that you enjoy.
Good keyword research is still important for your blog to have a better chance of ranking higher in the search engines.
There are a number of different ways in which you can do keyword research but generally you want to choose a keyword phrase that has a lot of searches each month but not too much competition.
When you are researching your competition, the most important sites to look at are those in the top ten as these are the ones that you really want to beat. If the top ten sites for your keyword phrase are all authority sites with high numbers of backlinks and aged domains then you don’t have a very good chance of beating them. If however the top ten sites look like they would be easy to beat then you will have a very good keyword phrase that can do really well.
You want to choose a keyword phrase that has at least 2,000 exact searches a month to make it worthwhile. If there is too little search numbers then you are not likely to get much traffic as the demand for that keyword phrase isn’t high.
The Domain Name
Once you have chosen your niche and found your main keyword phrase you need to find out if a domain name is available for that keyword phrase. You can go to The Domain-Castle.com to do this. It does help with search engine optimization if you can get a domain name that includes your keyword phrase. If the exact keyword phrase is not available you can add a word at the beginning or the end of the phrase just as long as it still sounds good.
Hosting For Your blog
You will need to sign up for a hosting account to host your blog. There are some free options around but it is recommend to have paid hosting if you are really serious about making money with your blog. With paid hosting you have complete control over your blog and domain and you don’t have to worry about having your blog closed without warning.
Choosing Your Blogging Platform
Wordpress is one of the most popular blogging platforms to use to build your blog. It is easy to install and easy to use. Most good hosting companies will have an option to install WordPress which is very easy to follow.
Adding Posts to Your Blog
Now that your blog is up and running it is time to start writing some articles based on your keyword phrase and post them to your blog. You will want to use some other related keywords and write articles around these keywords also. It is recommended to have around six or seven other related keyword phrases to include in your blog.
Updating your blog on a daily basis is a great way to keep fresh content on your blog and build up the size of your blog. Not everyone has time to post a new article every day so just post as often as you can.
Monetizing Your Blog
There are a number of affiliate programs such as Clickbank, Commission Junction and Amazon where you should be able to find products related to your niche to promote. You can also add some Google Adsense ads onto your blog to earn money per click.
Promoting Your Blog
Once your blog is up and running and has a few posts on it you need to start getting some visitors to your blog. One good way to start promoting your blog is to submit your blog posts to social bookmarking sites. You want to be careful not to spam these sites by submitting posts all day long or you will have your account banned.
Article marketing is another great way to promote your blog and will bring traffic directly from the article as well as help to build the number of backlinks for your site.
Keep on adding content to your blog regularly and building backlinks and promoting your blog and you will soon start to see some results and some income from your niche blog.